The primary benefit of practicing any art, whether well or badly, is that it enables one’s soul to grow.
Kurt Vonnegut
Mainly done for advertising purposes, graphic art is meant to deliver a message, a feeling, an illusion – from a marketer’s brain, through an artist’s hand – to you. It’s a hard way – both for the artist and for the product or service. A lot of compromise is involved here, a lot of bold phrases and glamour. The truth is usually left somewhere along the way.
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