The primary benefit of practicing any art, whether well or badly, is that it enables one’s soul to grow.
Mainly done for advertising purposes, graphic art is meant to deliver a message, a feeling, an illusion – from a marketer’s brain, through an artist’s hand – to you. It’s a hard way – both for the artist and for the product or service. A lot of compromise is involved here, a lot of bold phrases and glamour. The truth is usually left somewhere along the way.