If the client moans and sighs, Make his logo twice the size. If again he proves refractory,
Put a picture of the factory. Only in the gravest cases should you show the clients’ faces!
David Ogilvy


Building a brand image is never easy. Especially if you’re doing this for a client who doesn’t know what he wants, expects the best, and thinks he has received the worst. Just kidding! But I really felt victimized from time to time.